{"id":11,"count":2,"description":"Bienvenue sur \u201cConvaincre, mode d\u2019emploi\u201d, le podcast qui d\u00e9crypte les m\u00e9canismes de psychologie cognitive pour comprendre comment un discours touche, marque, et convainc sa cible.\r\n\r\nCe podcast a \u00e9t\u00e9 con\u00e7u par Henri de Berny, co-fondateur de l\u2019<a href=\"https:\/\/www.prezman.fr\/\" target=\"_blank\" rel=\"noopener\">agence Prezman<\/a>, sp\u00e9cialiste en strat\u00e9gie et design de pr\u00e9sentation, car nous sommes persuad\u00e9s que trop de beaux projets \u00e9chouent parce qu\u2019ils sont mal pr\u00e9sent\u00e9s.\r\n\r\nAlors comment, dans un monde professionnel o\u00f9 les pr\u00e9sentations sont l\u00e9gions, et le plus souvent soporifiques, comment des gens comme nous, marketeurs, commerciaux, entrepreneurs, qui veulent :\r\n<ul>\r\n \t<li>Gagner plus de deals<\/li>\r\n \t<li>Convaincre un board<\/li>\r\n \t<li>Emporter une audience<\/li>\r\n<\/ul>\r\nsans recourir \u00e0 des arguments fallacieux ou des tactiques marketing suspectes, comment pouvons-nous sortir du lot et convaincre plus de gens de prendre la \u201cbonne \u201cd\u00e9cision ?\r\n\r\nVoil\u00e0 la question \u00e0 laquelle nous allons tenter de r\u00e9pondre dans ces \u00e9pisodes.\r\n\r\nBienvenue sur \u201cConvaincre, mode d\u2019emploi\u201d.\r\n\r\nD\u00e9couvrez les derniers \u00e9pisodes :\r\n<ul>\r\n \t<li>En audio sur votre <em><a href=\"https:\/\/smartlink.ausha.co\/convaincre-mode-d-emploi\" target=\"_blank\" rel=\"noopener\">plateforme d'\u00e9coutes pr\u00e9f\u00e9r\u00e9e<\/a><\/em><\/li>\r\n \t<li>En vid\u00e9o sur <em><a href=\"https:\/\/www.youtube.com\/@PrezmanFr\/podcasts\" target=\"_blank\" rel=\"noopener\">Youtube<\/a><\/em><\/li>\r\n<\/ul>\r\nOu directement ci-dessous :","link":"https:\/\/www.prezman.fr\/blog\/category\/podcast-convaincre-mode-demploi\/","name":"Podcast - Convaincre mode d'emploi","slug":"podcast-convaincre-mode-demploi","taxonomy":"category","parent":0,"meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Podcast - Convaincre mode d&#039;emploi<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez les concepts de psychologie cognitive qui vous permettrons d&#039;\u00eatre plus convaincant lors de vos pr\u00e9sentations \u00e0 enjeu !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.prezman.fr\/blog\/category\/podcast-convaincre-mode-demploi\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast - Convaincre mode d&#039;emploi\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez les concepts de psychologie cognitive qui vous permettrons d&#039;\u00eatre plus convaincant lors de vos pr\u00e9sentations \u00e0 enjeu !\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.prezman.fr\/blog\/category\/podcast-convaincre-mode-demploi\/\" \/>\n<meta property=\"og:site_name\" content=\"Prezman Blog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\\\/\\\/www.prezman.fr\\\/blog\\\/category\\\/podcast-convaincre-mode-demploi\\\/\",\"url\":\"https:\\\/\\\/www.prezman.fr\\\/blog\\\/category\\\/podcast-convaincre-mode-demploi\\\/\",\"name\":\"Podcast - 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