{"id":1058,"date":"2026-05-27T10:26:09","date_gmt":"2026-05-27T08:26:09","guid":{"rendered":"https:\/\/www.prezman.fr\/blog\/?p=1058"},"modified":"2026-05-27T11:08:38","modified_gmt":"2026-05-27T09:08:38","slug":"1-le-cadrage-cognitif-pourquoi-votre-solution-est-rejetee-avant-detre-entendue","status":"publish","type":"post","link":"https:\/\/www.prezman.fr\/blog\/1-le-cadrage-cognitif-pourquoi-votre-solution-est-rejetee-avant-detre-entendue\/","title":{"rendered":"#1 Le cadrage cognitif : pourquoi votre solution est rejet\u00e9e avant d&rsquo;\u00eatre entendue"},"content":{"rendered":"\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"cs-embed cs-embed-responsive\"><iframe loading=\"lazy\" title=\"Episode 1 - Le cadrage cognitif (ou framing effect)\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/DjiCtKQMNC8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Vous avez pr\u00e9par\u00e9 une pr\u00e9sentation solide. Les chiffres tiennent. La logique est l\u00e0.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et pourtant, l&rsquo;auditoire r\u00e9siste.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce n&rsquo;est pas votre argument qui pose probl\u00e8me, c&rsquo;est le cadre dans lequel il est \u00e9valu\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le framing effect, document\u00e9 par Kahneman et Tversky d\u00e8s 1981, montre que la mani\u00e8re dont une information est pr\u00e9sent\u00e9e d\u00e9termine le jugement qu&rsquo;on en tire, ind\u00e9pendamment de son contenu objectif. En pr\u00e9sentation \u00e0 enjeu, ce m\u00e9canisme est d\u00e9cisif : si vous ne ma\u00eetrisez pas le cadre cognitif de votre auditoire, c&rsquo;est lui qui imposera le sien.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans cet \u00e9pisode :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ce qu&rsquo;est le framing effect et pourquoi il conditionne tout jugement<\/li>\n\n\n\n<li>Pourquoi commencer par sa solution est une erreur strat\u00e9gique document\u00e9e<\/li>\n\n\n\n<li>Comment la s\u00e9quence de votre discours compte autant que son contenu<\/li>\n\n\n\n<li>Ce que Kahneman et Tversky ont prouv\u00e9 avec 600 patients fictifs et ce que \u00e7a dit de vos comit\u00e9s de direction<\/li>\n\n\n\n<li>Comment retravailler ce cadre pour rendre la solution in\u00e9vitable<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous pr\u00e9sentez r\u00e9guli\u00e8rement dans des contextes \u00e0 enjeu, ne manquez pas cet \u00e9pisode.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il changera la fa\u00e7on dont vous pensez la structure d&rsquo;un discours. Et donc son impact.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.prezman.fr\/blog\/category\/podcast-convaincre-mode-demploi\/\">D\u00e9couvrez tous les \u00e9pisodes du podcast<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab&nbsp;Convaincre, mode d\u2019emploi&nbsp;\u00bb est un podcast produit par&nbsp;<a href=\"https:\/\/www.prezman.fr\/\">Prezman, l\u2019agence PowerPoint<\/a>&nbsp;de r\u00e9f\u00e9rence en strat\u00e9gie et design de pr\u00e9sentation.<\/p>\n","protected":false},"excerpt":{"rendered":"Dans cet \u00e9pisode de \u00ab\u00a0Convaincre, mode d&#8217;emploi\u00a0\u00bb, d\u00e9couvrez comment la mani\u00e8re dont on pr\u00e9sente une information d\u00e9termine notre jugement.\n","protected":false},"author":3,"featured_media":1063,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-1058","post","type-post","status-publish","format-standard","has-post-thumbnail","category-podcast-convaincre-mode-demploi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Episode #1 Le cadrage cognitif<\/title>\n<meta name=\"description\" content=\"Dans cet \u00e9pisode de &quot;Convaincre, mode d&#039;emploi&quot;, d\u00e9couvrez comment la mani\u00e8re dont on pr\u00e9sente une information d\u00e9termine notre jugement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.prezman.fr\/blog\/1-le-cadrage-cognitif-pourquoi-votre-solution-est-rejetee-avant-detre-entendue\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Episode #1 Le cadrage cognitif\" \/>\n<meta property=\"og:description\" content=\"Dans cet \u00e9pisode de &quot;Convaincre, mode d&#039;emploi&quot;, d\u00e9couvrez comment la mani\u00e8re dont on pr\u00e9sente une information d\u00e9termine notre jugement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.prezman.fr\/blog\/1-le-cadrage-cognitif-pourquoi-votre-solution-est-rejetee-avant-detre-entendue\/\" \/>\n<meta property=\"og:site_name\" content=\"Prezman Blog\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-27T08:26:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-27T09:08:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.prezman.fr\/blog\/wp-content\/uploads\/2026\/05\/Psychologie-du-jugement-Cadrage-cognitif-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Axel Kaletka\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Axel Kaletka\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.prezman.fr\\\/blog\\\/1-le-cadrage-cognitif-pourquoi-votre-solution-est-rejetee-avant-detre-entendue\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.prezman.fr\\\/blog\\\/1-le-cadrage-cognitif-pourquoi-votre-solution-est-rejetee-avant-detre-entendue\\\/\"},\"author\":{\"name\":\"Axel Kaletka\",\"@id\":\"https:\\\/\\\/www.prezman.fr\\\/blog\\\/#\\\/schema\\\/person\\\/24f131d8cc0c82a2fdc9dcdf444ce3a2\"},\"headline\":\"#1 Le cadrage cognitif : pourquoi votre solution est rejet\u00e9e avant d&rsquo;\u00eatre entendue\",\"datePublished\":\"2026-05-27T08:26:09+00:00\",\"dateModified\":\"2026-05-27T09:08:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.prezman.fr\\\/blog\\\/1-le-cadrage-cognitif-pourquoi-votre-solution-est-rejetee-avant-detre-entendue\\\/\"},\"wordCount\":254,\"publisher\":{\"@id\":\"https:\\\/\\\/www.prezman.fr\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.prezman.fr\\\/blog\\\/1-le-cadrage-cognitif-pourquoi-votre-solution-est-rejetee-avant-detre-entendue\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.prezman.fr\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Psychologie-du-jugement-Cadrage-cognitif-3.png\",\"articleSection\":[\"Podcast - Convaincre mode d'emploi\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.prezman.fr\\\/blog\\\/1-le-cadrage-cognitif-pourquoi-votre-solution-est-rejetee-avant-detre-entendue\\\/\",\"url\":\"https:\\\/\\\/www.prezman.fr\\\/blog\\\/1-le-cadrage-cognitif-pourquoi-votre-solution-est-rejetee-avant-detre-entendue\\\/\",\"name\":\"Episode #1 Le cadrage cognitif\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.prezman.fr\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.prezman.fr\\\/blog\\\/1-le-cadrage-cognitif-pourquoi-votre-solution-est-rejetee-avant-detre-entendue\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.prezman.fr\\\/blog\\\/1-le-cadrage-cognitif-pourquoi-votre-solution-est-rejetee-avant-detre-entendue\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.prezman.fr\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Psychologie-du-jugement-Cadrage-cognitif-3.png\",\"datePublished\":\"2026-05-27T08:26:09+00:00\",\"dateModified\":\"2026-05-27T09:08:38+00:00\",\"description\":\"Dans cet \u00e9pisode de \\\"Convaincre, mode d'emploi\\\", d\u00e9couvrez comment la mani\u00e8re dont on pr\u00e9sente une information d\u00e9termine notre jugement.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.prezman.fr\\\/blog\\\/1-le-cadrage-cognitif-pourquoi-votre-solution-est-rejetee-avant-detre-entendue\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.prezman.fr\\\/blog\\\/1-le-cadrage-cognitif-pourquoi-votre-solution-est-rejetee-avant-detre-entendue\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.prezman.fr\\\/blog\\\/1-le-cadrage-cognitif-pourquoi-votre-solution-est-rejetee-avant-detre-entendue\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.prezman.fr\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Psychologie-du-jugement-Cadrage-cognitif-3.png\",\"contentUrl\":\"https:\\\/\\\/www.prezman.fr\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/Psychologie-du-jugement-Cadrage-cognitif-3.png\",\"width\":960,\"height\":540,\"caption\":\"#1 Le cadrage cognitif : pourquoi votre solution est rejet\u00e9e avant d'\u00eatre entendue\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.prezman.fr\\\/blog\\\/1-le-cadrage-cognitif-pourquoi-votre-solution-est-rejetee-avant-detre-entendue\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Prezman\",\"item\":\"https:\\\/\\\/www.prezman.fr\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"#1 Le cadrage cognitif : pourquoi votre solution est rejet\u00e9e avant d&rsquo;\u00eatre entendue\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.prezman.fr\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.prezman.fr\\\/blog\\\/\",\"name\":\"Prezman Blog\",\"description\":\"The PowerPoint Skills\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.prezman.fr\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.prezman.fr\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.prezman.fr\\\/blog\\\/#organization\",\"name\":\"Prezman\",\"url\":\"https:\\\/\\\/www.prezman.fr\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.prezman.fr\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.prezman.fr\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/logo-prezman-1.png\",\"contentUrl\":\"https:\\\/\\\/www.prezman.fr\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/logo-prezman-1.png\",\"width\":500,\"height\":86,\"caption\":\"Prezman\"},\"image\":{\"@id\":\"https:\\\/\\\/www.prezman.fr\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/prezman\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.prezman.fr\\\/blog\\\/#\\\/schema\\\/person\\\/24f131d8cc0c82a2fdc9dcdf444ce3a2\",\"name\":\"Axel Kaletka\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ecf45e24a82c4e510f9938cbc173b12b67a44f1a70ab0d9e388a5ed6e8f81db9?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ecf45e24a82c4e510f9938cbc173b12b67a44f1a70ab0d9e388a5ed6e8f81db9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ecf45e24a82c4e510f9938cbc173b12b67a44f1a70ab0d9e388a5ed6e8f81db9?s=96&d=mm&r=g\",\"caption\":\"Axel Kaletka\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Episode #1 Le cadrage cognitif","description":"Dans cet \u00e9pisode de \"Convaincre, mode d'emploi\", d\u00e9couvrez comment la mani\u00e8re dont on pr\u00e9sente une information d\u00e9termine notre jugement.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.prezman.fr\/blog\/1-le-cadrage-cognitif-pourquoi-votre-solution-est-rejetee-avant-detre-entendue\/","og_locale":"fr_FR","og_type":"article","og_title":"Episode #1 Le cadrage cognitif","og_description":"Dans cet \u00e9pisode de \"Convaincre, mode d'emploi\", d\u00e9couvrez comment la mani\u00e8re dont on pr\u00e9sente une information d\u00e9termine notre jugement.","og_url":"https:\/\/www.prezman.fr\/blog\/1-le-cadrage-cognitif-pourquoi-votre-solution-est-rejetee-avant-detre-entendue\/","og_site_name":"Prezman Blog","article_published_time":"2026-05-27T08:26:09+00:00","article_modified_time":"2026-05-27T09:08:38+00:00","og_image":[{"width":960,"height":540,"url":"https:\/\/www.prezman.fr\/blog\/wp-content\/uploads\/2026\/05\/Psychologie-du-jugement-Cadrage-cognitif-3.png","type":"image\/png"}],"author":"Axel Kaletka","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Axel Kaletka","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.prezman.fr\/blog\/1-le-cadrage-cognitif-pourquoi-votre-solution-est-rejetee-avant-detre-entendue\/#article","isPartOf":{"@id":"https:\/\/www.prezman.fr\/blog\/1-le-cadrage-cognitif-pourquoi-votre-solution-est-rejetee-avant-detre-entendue\/"},"author":{"name":"Axel Kaletka","@id":"https:\/\/www.prezman.fr\/blog\/#\/schema\/person\/24f131d8cc0c82a2fdc9dcdf444ce3a2"},"headline":"#1 Le cadrage cognitif : pourquoi votre solution est rejet\u00e9e avant d&rsquo;\u00eatre entendue","datePublished":"2026-05-27T08:26:09+00:00","dateModified":"2026-05-27T09:08:38+00:00","mainEntityOfPage":{"@id":"https:\/\/www.prezman.fr\/blog\/1-le-cadrage-cognitif-pourquoi-votre-solution-est-rejetee-avant-detre-entendue\/"},"wordCount":254,"publisher":{"@id":"https:\/\/www.prezman.fr\/blog\/#organization"},"image":{"@id":"https:\/\/www.prezman.fr\/blog\/1-le-cadrage-cognitif-pourquoi-votre-solution-est-rejetee-avant-detre-entendue\/#primaryimage"},"thumbnailUrl":"https:\/\/www.prezman.fr\/blog\/wp-content\/uploads\/2026\/05\/Psychologie-du-jugement-Cadrage-cognitif-3.png","articleSection":["Podcast - Convaincre mode d'emploi"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/www.prezman.fr\/blog\/1-le-cadrage-cognitif-pourquoi-votre-solution-est-rejetee-avant-detre-entendue\/","url":"https:\/\/www.prezman.fr\/blog\/1-le-cadrage-cognitif-pourquoi-votre-solution-est-rejetee-avant-detre-entendue\/","name":"Episode #1 Le cadrage cognitif","isPartOf":{"@id":"https:\/\/www.prezman.fr\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.prezman.fr\/blog\/1-le-cadrage-cognitif-pourquoi-votre-solution-est-rejetee-avant-detre-entendue\/#primaryimage"},"image":{"@id":"https:\/\/www.prezman.fr\/blog\/1-le-cadrage-cognitif-pourquoi-votre-solution-est-rejetee-avant-detre-entendue\/#primaryimage"},"thumbnailUrl":"https:\/\/www.prezman.fr\/blog\/wp-content\/uploads\/2026\/05\/Psychologie-du-jugement-Cadrage-cognitif-3.png","datePublished":"2026-05-27T08:26:09+00:00","dateModified":"2026-05-27T09:08:38+00:00","description":"Dans cet \u00e9pisode de \"Convaincre, mode d'emploi\", d\u00e9couvrez comment la mani\u00e8re dont on pr\u00e9sente une information d\u00e9termine notre jugement.","breadcrumb":{"@id":"https:\/\/www.prezman.fr\/blog\/1-le-cadrage-cognitif-pourquoi-votre-solution-est-rejetee-avant-detre-entendue\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.prezman.fr\/blog\/1-le-cadrage-cognitif-pourquoi-votre-solution-est-rejetee-avant-detre-entendue\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.prezman.fr\/blog\/1-le-cadrage-cognitif-pourquoi-votre-solution-est-rejetee-avant-detre-entendue\/#primaryimage","url":"https:\/\/www.prezman.fr\/blog\/wp-content\/uploads\/2026\/05\/Psychologie-du-jugement-Cadrage-cognitif-3.png","contentUrl":"https:\/\/www.prezman.fr\/blog\/wp-content\/uploads\/2026\/05\/Psychologie-du-jugement-Cadrage-cognitif-3.png","width":960,"height":540,"caption":"#1 Le cadrage cognitif : pourquoi votre solution est rejet\u00e9e avant d'\u00eatre entendue"},{"@type":"BreadcrumbList","@id":"https:\/\/www.prezman.fr\/blog\/1-le-cadrage-cognitif-pourquoi-votre-solution-est-rejetee-avant-detre-entendue\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Prezman","item":"https:\/\/www.prezman.fr\/blog\/"},{"@type":"ListItem","position":2,"name":"#1 Le cadrage cognitif : pourquoi votre solution est rejet\u00e9e avant d&rsquo;\u00eatre entendue"}]},{"@type":"WebSite","@id":"https:\/\/www.prezman.fr\/blog\/#website","url":"https:\/\/www.prezman.fr\/blog\/","name":"Prezman Blog","description":"The PowerPoint Skills","publisher":{"@id":"https:\/\/www.prezman.fr\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.prezman.fr\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.prezman.fr\/blog\/#organization","name":"Prezman","url":"https:\/\/www.prezman.fr\/blog\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.prezman.fr\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.prezman.fr\/blog\/wp-content\/uploads\/2022\/10\/logo-prezman-1.png","contentUrl":"https:\/\/www.prezman.fr\/blog\/wp-content\/uploads\/2022\/10\/logo-prezman-1.png","width":500,"height":86,"caption":"Prezman"},"image":{"@id":"https:\/\/www.prezman.fr\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/prezman\/"]},{"@type":"Person","@id":"https:\/\/www.prezman.fr\/blog\/#\/schema\/person\/24f131d8cc0c82a2fdc9dcdf444ce3a2","name":"Axel Kaletka","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/ecf45e24a82c4e510f9938cbc173b12b67a44f1a70ab0d9e388a5ed6e8f81db9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ecf45e24a82c4e510f9938cbc173b12b67a44f1a70ab0d9e388a5ed6e8f81db9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ecf45e24a82c4e510f9938cbc173b12b67a44f1a70ab0d9e388a5ed6e8f81db9?s=96&d=mm&r=g","caption":"Axel Kaletka"}}]}},"_links":{"self":[{"href":"https:\/\/www.prezman.fr\/blog\/wp-json\/wp\/v2\/posts\/1058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prezman.fr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prezman.fr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prezman.fr\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prezman.fr\/blog\/wp-json\/wp\/v2\/comments?post=1058"}],"version-history":[{"count":4,"href":"https:\/\/www.prezman.fr\/blog\/wp-json\/wp\/v2\/posts\/1058\/revisions"}],"predecessor-version":[{"id":1074,"href":"https:\/\/www.prezman.fr\/blog\/wp-json\/wp\/v2\/posts\/1058\/revisions\/1074"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.prezman.fr\/blog\/wp-json\/wp\/v2\/media\/1063"}],"wp:attachment":[{"href":"https:\/\/www.prezman.fr\/blog\/wp-json\/wp\/v2\/media?parent=1058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prezman.fr\/blog\/wp-json\/wp\/v2\/categories?post=1058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prezman.fr\/blog\/wp-json\/wp\/v2\/tags?post=1058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}