{"id":1185,"date":"2026-09-29T14:39:29","date_gmt":"2026-09-29T12:39:29","guid":{"rendered":"https:\/\/www.prezman.fr\/blog\/?p=1185"},"modified":"2026-09-29T14:39:30","modified_gmt":"2026-09-29T12:39:30","slug":"8-la-segmentation-hierarchique-ou-le-mythe-du-une-slide-une-idee","status":"publish","type":"post","link":"https:\/\/www.prezman.fr\/blog\/8-la-segmentation-hierarchique-ou-le-mythe-du-une-slide-une-idee\/","title":{"rendered":"#8 La segmentation hi\u00e9rarchique, ou le mythe du \u00ab\u00a0une slide, une id\u00e9e\u00a0\u00bb"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"cs-embed cs-embed-responsive\"><iframe loading=\"lazy\" title=\"La segmentation hi\u00e9rarchique ou le mythe du &quot;une slide, une id\u00e9e&quot;\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/hUziCdZ7WLQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Une slide, une id\u00e9e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C&rsquo;est le conseil qu&rsquo;on vous a donn\u00e9 cent fois. C&rsquo;est aussi une b\u00eatise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Imaginez une vache qui regarde passer un train.<br>Elle voit un wagon, puis un deuxi\u00e8me, puis un troisi\u00e8me.<br>Mais elle ne comprendra jamais que c&rsquo;est un train, parce qu&rsquo;elle n&rsquo;a pas la logique d&rsquo;ensemble.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une pr\u00e9sentation construite slide apr\u00e8s slide, id\u00e9e apr\u00e8s id\u00e9e, produit exactement le m\u00eame effet sur votre audience : jamais elle n&rsquo;assemble un raisonnement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans ce nouvel \u00e9pisode de Convaincre, mode d&#8217;emploi, on d\u00e9crypte le chunking, le m\u00e9canisme par lequel le cerveau regroupe l&rsquo;information pour la traiter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On y parle de :<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udc49 Pourquoi le chiffre magique de 7, popularis\u00e9 dans les ann\u00e9es 50, est aujourd&rsquo;hui r\u00e9vis\u00e9 \u00e0 3 ou 4 \u00e9l\u00e9ments simultan\u00e9s<br>\ud83d\udc49 Comment le cerveau contourne sa propre limite en regroupant l&rsquo;information par blocs<br>\ud83d\udc49 Pourquoi 300 personnes qui r\u00e9sument le m\u00eame document arrivent \u00e0 des conclusions diff\u00e9rentes<br>\ud83d\udc49 Comment exploiter ce concept pour construire une pr\u00e9sentation efficace<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une pr\u00e9sentation \u00e9choue rarement \u00e0 cause du design. Elle \u00e9choue parce que le raisonnement n&rsquo;a jamais \u00e9t\u00e9 construit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.prezman.fr\/blog\/category\/podcast-convaincre-mode-demploi\/\">D\u00e9couvrez tous les \u00e9pisodes du podcast<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab&nbsp;Convaincre, mode d\u2019emploi&nbsp;\u00bb est un podcast produit par&nbsp;<a href=\"https:\/\/www.prezman.fr\/\">Prezman, l\u2019agence PowerPoint<\/a>&nbsp;de r\u00e9f\u00e9rence en strat\u00e9gie et design de pr\u00e9sentation.<\/p>\n","protected":false},"excerpt":{"rendered":"D\u00e9couvrez le concept de segmentation hi\u00e9rarchique, ou chunking, pour en finir avec le mythe du \u00ab\u00a0une slide, une id\u00e9e\u00a0\u00bb.\n","protected":false},"author":3,"featured_media":1186,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-1185","post","type-post","status-publish","format-standard","has-post-thumbnail","category-podcast-convaincre-mode-demploi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>#8 La segmentation hierarchique ou la fin du &quot;une slide, une id\u00e9e&quot;<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez le concept de segmentation hi\u00e9rarchique, ou chunking, pour en finir avec le mythe du &quot;une slide, une id\u00e9e&quot;.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.prezman.fr\/blog\/8-la-segmentation-hierarchique-ou-le-mythe-du-une-slide-une-idee\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#8 La segmentation hierarchique ou la fin du &quot;une slide, une id\u00e9e&quot;\" \/>\n<meta property=\"og:description\" content=\"D\u00e9couvrez le concept de segmentation hi\u00e9rarchique, ou chunking, pour en finir avec le mythe du &quot;une slide, une id\u00e9e&quot;.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.prezman.fr\/blog\/8-la-segmentation-hierarchique-ou-le-mythe-du-une-slide-une-idee\/\" \/>\n<meta property=\"og:site_name\" content=\"Prezman Blog\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-29T12:39:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-29T12:39:30+00:00\" \/>\n<meta property=\"og:image\" 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